PALLADIUM is a premiere shopping centre in downtown Prague with an average of more than 45,000 visitors per day. Positioned within one of the most celebrated and historically rich shopping areas in the country, it proudly carries on the tradition of offering a superior shopping experience to the many tourists and Czech residents who crowd Prague’s downtown streets during all hours of the day and night. It features 170 shops, 30 restaurants, cafes, bars, a fitness club and a grand casino.
David carried out English copywriting for PALLADIUM’s brochure. English copywriting was also carried out by David for the creation of their new, value-filled headline – “The crown jewel of shopping in downtown Prague”.