RONELI HOLDING, Inc. are active in the field of construction design and engineering, act as general building contractors in the public and private sectors, and undertake development activities around the world. In addition, they offer beer brewing contracts and take special pride in the private BOHEMIAN KING beer brand that sits within their portfolio.
One of RONELI’s unique specializations is helping establish Czech-style breweries in countries around the world and training the local staff in Czech beer brewing methods. BOHEMIAN KING was a new Czech beer brand for the Indian market, with specially brewed beer that fit with the cultural expectations of the Indian population.
As a freelance English copywriter for websites, David proposed a communication strategy for BOHEMIAN KING, performed English copywriting for creation of a tagline for the brand (“Beer for the ages”), and carried out all English copywriting for the BOHEMIAN KING website.
“David Gore participated on the launch of a new craft beer for the Indian Market – Bohemian King (www.bohemianking.in). He worked closely with us on defining the communication strategy, carried out all copywriting and created the tagline “A beer for the ages” for the launch of this new brand. Our Indian client was very happy with the communication strategy we proposed and all text David had written for their website. We look forward to continuing our relationship with David for future Roneli projects.”