The LITEC brand is an Italian designer and manufacturer of standard aluminium truss systems & self-standing structures for entertainment, corporate, film/TV, concert touring, theme park and architectural applications. Their cutting-edge technology, innovative designs, extensive product portfolio and global distribution network ensure all of your trussing and rigging needs are met.
For this project, LITEC wanted to introduce their new MyT Folding Steroid truss system to a very specific target group in Europe. A total of less than 100 decision-makers were targeted. LITEC needed to effectively communicate the unique features and benefits of their MyT Folding Steriod truss system, and create interest in their target group. The ultimate goal of the direct mail campaign was for recepients to contact LITEC for more information.
David came with the idea of a direct mail shot with a special folding cutout feature that would create the shape of the MyT Folding Steroid truss. When LITEC confirmed their interest in this idea, the concept was brought to life with native English copywriting. The resulting execution perfectly demonstrated the product’s folding feature and added an interactive element to the direct mail shot. David carried out all native English copywriting for the mail shot and cover letter.