The AREA FOUR INDUSTRIES Group is comprised of nine global brands – MILOS, LITEC, TOMCAT, JTE, PROLYTE, EXE TECHNOLOGY, MOBILTECHLIFTS, XSTAGE and XTRUSS. All brands are manufacturers of truss and staging products for the live entertainment industry, and are located on four continents.
David was asked by the group to perform English copywriting to create a slogan that would communicate the group’s international status as the world’s largest producer of truss and support structures for live events around the globe. Their five truss brands – MILOS, LITEC, TOMCAT, JTE and PROLYTE – are among the leading truss brands in the world. The resulting slogan that was created as a result of David’s English copywriting? “Worldwide Leader in Event Engineered Support Structures”
In addition to copywriting this English slogan, David was responsible for all global communication activities by the AREA FOUR INDUSTRIES Group and its three distribution offices in America, the U.K. and Germany. David carried out all English copywriting for the group’s websites, website news articles, press releases and advertising executions, as well as performing English copywriting for social media posts on their fifty-two social media channels.