Since 2013, David has worked together with the VELTEKO brand as a Marketing Communication Consultant, English Copywriter, English Proofreader and Czech to English Translator.
VELTEKO is a Czech brand with a long history in manufacturing vertical packaging machines and are well-known within the packaging industry for focusing exclusively on the vertical packaging process. Their machines are sold in countries all over the world.
For the Interpack packaging exhibition in Germany, which is the most important international exhibition for the packaging machine industry, David created a theme for the VELTEKO exhibition stand titled “A Step Ahead. A Step Inside”. “A Step Ahead. A Step Inside” means that to understand why VELTEKO remains “a step ahead” of its competition, you must first take “a step inside” its machines to discover their exclusive technology and working processes. The concept invited visitors to embark on a “journey of discovery” that takes them inside of VELTEKO machines that were on display at the exhibition stand.
“A Step Ahead. A Step Inside” was then used as a brief for English copywriting all stand messaging and creating graphics, as well as serving as a common thread throughout all sales materials and communication activities before, during and after the exhibition. The magazine specifically created for this exhibition was also in line with this theme. David was responsible for all English copywriting for all materials used at the exhibition.
As a cherry on top of this communication cake, David was asked to personally attend the exhibition and give twenty-four live English presentations at the VELTEKO stand during four days of the show. The concept and English copywriting for the live presentation, which served as the “journey of discovery” for visitors to the VELTEKO stand, were under David’s responsibility.
“The international marketing and communication consulting David Gore has provided over the years has been exceptional. He helped establish our Marketing Department and led our team in the creation of brand and marketing strategies. Management and coordination of the marketing & communication activities throughout our global distributor network have also been invaluable services provided to us by David. He offers our company the unique combination of international marketing, communication and strategic English copywriting skills that are crucial for the success of our international business. I have no reservation in giving my full recommendation for using his services.”