Project Description
VELTEKO – English copywriting for slogans
The VELTEKO brand is a manufacturer of vertical packaging machines for the food and snack industry. Its machines are sold all around the world and are well-known for focusing on the vertical packaging process.
Project profile:
For the German packaging exhibition “Interpack”, which is the most important international exhibition for the packaging machine industry, David created a theme for the VELTEKO stand and carried out English copywriting for a new slogan to go along with the theme. The approved slogan was “A Step Ahead. A Step Inside”, which means that to truly understand the technology that puts VELTEKO machines “a step ahead” of their competition, you must take “a step inside” the inner workings of their machines.
The slogan came alive when David personally attended the Interpack exhibition for four days and gave a series of live presentations at their stand for a total of five days. The presentations served as a “journey of discovery” that took visitors “a step inside” VELTEKO machines, where they saw for themselves the amazing technical processes that make VELTEKO machines tick and why VELTEKO machines are referred to as “a step ahead”.
In addition to creating the stand theme and performing English copywriting of the slogan for Interpack, David carried out English copywriting for a tagline to be used by VELTEKO at the exhibition. The resulting tagline was “Vertical Packaging Machine Experts”, which clearly positioned VELTEKO as a packaging machine manufacturer that specializes exclusively on the manufacture of vertical packaging machines. This positioning gives VELTEKO a clear competitive advantage over other packaging machine manufacturers. The goal of David’s English copywriting was to put the VELTEKO brand at the top of the list when potential customers are considering the purchase of a new vertical packaging machine.
“The international marketing and communication consulting David Gore has provided over the years has been exceptional. He helped establish our Marketing Department and led our team in the creation of brand and marketing strategies. Management and coordination of the marketing & communication activities throughout our global distributor network have also been invaluable services provided to us by David. He offers our company the unique combination of international marketing, communication and strategic English language copywriting skills that are crucial for the success of our international business. I have no reservation in giving my full recommendation for using his services.”
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“We count on David for professional English copywriting for our company’s international sales materials, PR and brand communication. He has also taken on the role of Project Manager for sales materials we have created, working closely with myself and our graphic studio. The quality of his work stands out and has greatly contributed to an effective international presentation of Ivitas.”
“David provides us with quick, precise and professional language services for our communication needs. The image and reputation of our company is on the line for all printed and digital communication materials we create, so we demand the highest quality work with great attention to detail. David has always given us the level of professionalism our company can rely upon.”
“We have tried several professionals, but only in David did we find the partner we were looking for. He always provides the correct wording for our English text and we highly recommend him!”
“The international marketing and communication consulting David Gore has provided over the years has been exceptional. He helped establish our Marketing Department and led our team in the creation of brand and marketing strategies. Management and coordination of the marketing & communication activities throughout our global distributor network have also been invaluable services provided to us by David. He offers our company the unique combination of international marketing, communication and strategic English copywriting skills that are crucial for the success of our international business. I have no reservation in giving my full recommendation for using his services.”
“We rely on David to provide English text for our international sales and marketing communication materials. He is knowledgeable about the steel forging and heavy machinery industries, so even the technical text we require is fully professional and error-free.”
“We have great experience with David. His marketing insight significantly enhanced our message and uplifted the tone of our communication. I am looking forward for future opportunities to work together again.”
“David participated on the launch of a new craft beer for the Indian Market – Bohemian King (www.bohemianking.in). He worked closely with us on defining the communication strategy, carried out all copywriting and created the tagline “A beer for the ages” for the launch of this new brand. Our Indian client was very happy with the communication strategy we proposed and all text David had written for their website. We look forward to continuing our relationship with David for future Roneli projects.”
“If you are searching for an excellent English copywriter – David is the place to be!”
“Being a high-tech start up our aim was to raise awareness and educate the market on both the benefits and the features of our platform & products. David helped us to crystalize our mission-statement and communication strategy, and produced crystal clear messaging that would communicate our innovation, technology and their benefits easily to our customers. The quality and consistency of these resulted in exactly the outcome that we were hoping for and we found David to be professional, highly talented and a pleasure to work with.”
Let’s Work Together
Tell me more about your brand, its products/services and its international sales goals. As an experienced international content marketer, native English copywriter, social media manager, English voice over artist and Czech to English translator, I will help your brand succeed on an international level and promote export sales.
Send me an e-mail, call me at +420 724 383 366 or fill-in the quick contact form below.
I look forward to speaking with you!