The VELTEKO brand is a manufacturer of vertical packaging machines for the food and snack industry. Its machines are sold all around the world and are well-known for focusing on the vertical packaging process.
For the German packaging exhibition “Interpack”, which is the most important international exhibition for the packaging machine industry, David created a theme for the VELTEKO stand and carried out English copywriting for a new slogan to go along with the theme. The approved slogan was “A Step Ahead. A Step Inside”, which means that to truly understand the technology that puts VELTEKO machines “a step ahead” of their competition, you must take “a step inside” the inner workings of their machines.
The slogan came alive when David personally attended the Interpack exhibition for four days and gave a series of live presentations at their stand for a total of five days. The presentations served as a “journey of discovery” that took visitors “a step inside” VELTEKO machines, where they saw for themselves the amazing technical processes that make VELTEKO machines tick and why VELTEKO machines are referred to as “a step ahead”.
In addition to creating the stand theme and performing English copywriting of the slogan for Interpack, David carried out English copywriting for a tagline to be used by VELTEKO at the exhibition. The resulting tagline was “Vertical Packaging Machine Experts”, which clearly positioned VELTEKO as a packaging machine manufacturer that specializes exclusively on the manufacture of vertical packaging machines. This positioning gives VELTEKO a clear competitive advantage over other packaging machine manufacturers. The goal of David’s English copywriting was to put the VELTEKO brand at the top of the list when potential customers are considering the purchase of a new vertical packaging machine.
“The international marketing and communication consulting David Gore has provided over the years has been exceptional. He helped establish our Marketing Department and led our team in the creation of brand and marketing strategies. Management and coordination of the marketing & communication activities throughout our global distributor network have also been invaluable services provided to us by David. He offers our company the unique combination of international marketing, communication and strategic English language copywriting skills that are crucial for the success of our international business. I have no reservation in giving my full recommendation for using his services.”