RONELI HOLDING, Inc. is active in the field of construction design and engineering, acts as general building contractors in the public and private sectors, and undertakes development activities around the world. It has also successfully implemented several beer brewing contracts and takes special pride in the BOHEMIAN KING private beer brand within its portfolio.
One of RONELI HOLDING’s specializations is helping establish Czech-style breweries in countries around the world and training the local staff in Czech beer brewing methods. BOHEMIAN KING was a new Czech beer brand for the Indian market, with specially brewed beer that fit with the cultural expectations of the Indian population.
David proposed the BOHEMIAN KING communication strategy, performed English copywriting for the brand’s tagline, and carried out all English copywriting for the BOHEMIAN KING website.
The English communication revolved around the world famous reputation of Czech beer and its more than 1,000 tradition of brewing beer. To top it all off, BOHEMIAN KING beer is brewed in accordance with a recipe that is more than 1,000 years old.
The tagline David created for the brand? “Beer for the ages”
BOHEMIAN KING had a very successful launch on the Indian market and were very happy with all English text provided by David.
“David Gore participated on the launch of a new craft beer for the Indian Market – Bohemian King (www.bohemianking.in). He worked closely with us on defining the communication strategy, carried out all English copywriting and created the English tagline “A beer for the ages” for the launch of this new brand. Our Indian client was very happy with the communication strategy we proposed and all English text David had written for their website. We look forward to continuing our relationship with David for future Roneli projects.”