The VELTEKO brand is a manufacturer of vertical packaging machines for the food and snack industries. Their machines are sold all around the world and are well-known for specializing in the vertical packaging process.
VELTEKO created a brand new pouch design for use in their packaging machines. They needed a catchy name for this new pouch design that described its fun, twisting motion. Even sitting on store shelves, the pouch looks like it’s moving.
David used his English copywriting abilities to create a name that encapsulated the fun, twisting, dancing motion of the pouch – Pirouette Pouch.
Its design is so unique and enticing, customers can’t help but fall in love with it and put it in their shopping charts. For this reason, David also performed English copywriting for the promotional headline “It dances off store shelves and into consumers’ hearts”.
“The international marketing and communication consulting David Gore has provided over the years has been exceptional. He helped establish our Marketing Department and led our team in the creation of brand and marketing strategies. Management and coordination of the marketing & communication activities throughout our global distributor network have also been invaluable services provided to us by David. He offers our company the unique combination of international marketing, communication and strategic English language copywriting skills that are crucial for the success of our international business. I have no reservation in giving my full recommendation for using his services.”